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SBCA Webinar: Selling Value, Not Wood

SBCA Webinar: Selling Value, Not Wood

Date: Tue, Jul 10 2018 1:00pm to 2:00pm (CDT)

Selling trusses shouldn’t always be about the cost. Structural building components turn a building’s plans into reality, providing more value than just the wood. In this preview to a BCMC educational session, Chris Lambert discusses ways to build relationships with existing and potential customers so that cost isn’t the only thing you’re selling.

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