Component Marketing Toolbox Dashboard
Welcome to the Component Marketing Toolbox! The toolbox includes videos, customizable brochures, infographics, photos, PowerPoints, sample social media posts and guidance documents on how to group materials together for a successful, customized approach to promoting your products in your market. Many of these marketing tools are based on data collected during SBCA’s Framing the American Dream (FAD) projects - framing comparison studies conducted in 1995 and 2015. We've also added guidance for using SBCA's newest tool, bestwaytoframe.com, to educate a variety of audiences on the benefits of structural building components.
Get started today! SBCA Members can log in and use the filters to drill down by topic, target audience or content type and then download these FREE SBCA MEMBER RESOURCES. Use them on your website, in emails, on social media and at tradeshows and job fairs. Sign in to watch a webinar overview of the program or read about how one SBCA member used toolbox assets to prepare for a plant tour.
Questions? Ideas for additions to the toolbox? Contact staff with your feedback.