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The invention of the modern-day metal connector plate in the mid-1950s is commonly attributed to A. Carroll Sanford and J. Calvin Juriet. As the baby boomer generation was being launched, houses could not be built fast enough for America’s fledgling families striving to capture the dream of homeownership. Connector plates gave builders a method to assemble homes more quickly and spawned over 50 different types of plate configurations and manufacturers.
I had an interesting conversation recently with an engineer that I have known for at least 15 years.
Quality. It’s the word you want each and every one of your customers to attribute to your products. It’s a word that implies reliability, a characteristic that builds trust and respect. It’s also a concept that points to superior craftsmanship that differentiates you from your competitors.